Last year, more than 100 million shoppers recognized the
contributions that locally-owned businesses make to their
communities and showed their support by "shopping small"
on Small Business Saturday, generating almost $12 billion for
their local communities.
Small businesses are the heartbeat of your
community. They contribute 3x more back to the
community than do chain stores and have accounted for more
than 60% of all job growth since 2009. And 93% of
shoppers prefer locally-owned shops because of their unique
products, support for local non-profits, and great customer